Working Moms

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trust your instincts

Startup Diary: How to Not F* Up Your Business

As the CEO of glamLIFE Brands for the past nine years I’ve gotten lots of start-up questions. While the details differ, it’s always the same question: How do I not F* it up??? At the end of the day, that’s really what it all boils down to. How do we succeed in business? Since we’re…

Heather Schuck. small business speaker

Mom Entrepreneur Startup Advice: Why Call Yourself CEO? My Wake Up Call.

As a mom entrepreneur, you’re faced with countless decisions on a daily basis. Some seem more innocent than others and decisions made on the fly can often come back to haunt you. Such decisions include what your title and designation might be. Do you call yourself: Founder, Owner, Proprietor, Entrepreneur, CEO, Head Designer, Creator??? Think…

Social Media Moms Celebration

Disney Social Media Moms: I’m Speaking in Houston!

Thrilled to announce that I will be one of the featured speakers at the Disney Social Media Moms conference in Houston September 12, 2012. If you’re in the area, please stop by and say hello! The event is free to attend and it will be a fabulous networking opportunity for us working moms. Please leave…

Mom Entrepreneur Statistics

Mom Entrepreneur Key Statistics

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mom entrepreneur resources: how to sell

Mom Entrepreneur Resources: How to Sell If You HATE Selling

The blessing/curse of many mom entrepreneurs is that we are accidental entrepreneurs. We took the “necessity is the mother of invention” route to starting up our small businesses. We weren’t seasoned CEO’s or sales rockstars that decided to go solo. We are more commonly bootstrappers and self-taught marketers. What else do mom entrepreneurs have in…

business and boxing

Startup Advice From the Boxing Ring

The love affair started about fifteen years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering determination, brute physicality, and an innate ability for overcoming obstacles. It was no secret that he would often get knocked…

used car salesman

People Buy From People- NOT IQ Scores

Keld Jensen over at wrote a great piece called Intelligence Is Overrated: What You Really Need To Succeed I encourage you to click on over and read it in its entirety, but if you’re time-strapped here’s the takeaways: While we think of the Intelligence Quotient (IQ) as being the strongest indicator of success, it’s…

mom entrepreneur networking

When the Going Gets Tough, The Tough Get Networking

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy…

myth of work/life balance

The Myth of Work/Life Balance

Work/life balance is a hot topic these days as our lives become increasingly dependent on the interwebs. No longer can the 5 o’clock whistle separate our work from family. We are tethered 24/7 through smartphones, ipad’s, and netbooks that allow us to work “anywhere and anytime.” As virtual work environments increase in popularity, so do…

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