As the CEO and founder of the leading children’s brand, Glamajama, Heather Schuck is a well respected and admired mom entrepreneur. Despite her lack of fashion or business experience, she was able to turn her failed eBay hobby into a multi-million dollar company with her uncompromising will, eagerness to learn, and endless determination.

Drawing from her creative experiences growing up in a crafty household, business lessons learned from a brief career in investments, and finally a healthy dose of patience derived from many years working at a psychiatric treatment home, Heather launched Glamajama in 2003. Since then, the celebrity favorite line has been sold at hundreds of boutiques throughout the states and overseas with exclusive lines being sold nationally at Target, JCPenney, Sears, BuyBuyBaby, BedBathandBeyond, Amazon, Nordstrom, and Barneys.

Always an early adopter and believer in the power of community, Heather immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters inspired her to launch the mom community website, glamaLIFE.com, in 2010.

glamaLIFE is a 50,000+ strong online community that encourages its members to indulge in the glama lifestyle and “embraceLIFE. getINSPIRED. beGLAMA.” As the Editor, she writes and curates content that resonates strongly with her online family. Popular segments include the mom adventure web series Fit & FearLESS Files and the glamaBIZ online education series for fellow entrepreneurs.

Heather is a passionate lifestyle entrepreneur that advocates life balance for working moms and mom entrepreneurs. She is the author of The Working Mom Manifesto: How to Stop Hoping for Happiness & Start Creating It available May 2013. Her workshops and speaking events focus on the importance of having the courage to create true happiness, re-defining success without the mirage of materialism, and the importance of engaging our children through playful parenting. She shares her expertise and insight via the glamaBIZ coaching programs which inspire moms to raise successful businesses around their family -not raise their families around their business. Her unconventional “lifestyle first” approach to business has made her a media darling as she champions creating work that inspires you and strengthens family. Heather not only challenges moms to live their best life, she candidly shares her strategies, systems, and struggles during inspiring conversations via social media. 

While Heather feels blessed with her role as a lifestyle entrepreneur, her greatest role is being a proud mother. As a full time, stay at home mom to her 10 year old son, 8 year old daughter, and 6 year old son she embodies the concept of a next generation mom who utilizes technology to work smarter, not harder and fulfills her personal aspirations of being a traditional mom while satisfying her professional goals of creating a multi-million dollar company.

Heather’s work and story has been featured in outlets such as the Today Show, Oprah, the Early Show, USA Today, Access Hollywood, Entertainment Tonight, Extreme Makeover: Home Edition, Fox & Friends, Only in America, Entrepreneur Magazine, and others.

PR Firms and Media can reach Heather Schuck by contacting heather(@)glamalife.com.

Want to hear what others say about me?

Commenter’s Name: Thomas McFeeley
Comment: Heather is the perfect example of determination and desire being the most important business tools one can possess. At a young age, she built a brilliant company through vision, perseverance, and leadership. She is a true business leader.

Commenter’s Name: Aronado Placencia
Comment: Definitely *****FIVE STARS***** I’ve interviewed and followed over 400 startup CEO’s, “web-celebrities”, and media folks over the last few years and Heather Schuck is absolutely one of the most inspiring people I’ve ever met. She’s built her *Glama* empire on the virtues of hard work, determination, perseverance, and all the while leveraging “social” extremely effectively and efficiently. We ALL could stand to learn from Heather!!

Commenter’s Name: Bill Fanning
Comment: I have followed Heather’s business for a couple years and been very impressed with her drive and passion for building the Glamajama brand. Her natural curiosity to understand progressive ways to interact with her customer base and drive awareness of her brand has given her an education through experience in how to use social media to augment her marketing, pr and customer service efforts. Two thumbs up on the nomination!

Commenter’s Name: Keith Privette
Comment: Heather has it all when it comes to business, smarts, personality, social media prowess. She has taken her dream of GlamaJama and truly made it a thriving and successful business, which is no surprise to me! Heather has enough personality and smarts to fill 3 Texas Stadiums, then have enough to power the jumbotron! If anyone is deserving of this award Heather sure has earned it!

Commenter’s Name: Mike T Smith
Comment: Heather deserves this reward because she is what social media was meant to be. She’s not always cramming her products and services down your throat, like so many entrepreneurs tend to do. If you speak to Heather she’ll always speak back whether it’s a comment, question or concern. She helped me when I started my company and I never felt like I was bothering her. Despite her success, she is very humble. She is a super sweet and genuine person and one day this reward will be named after her.

Commenter’s Name: Jessica Eaves Mathews
Comment: Heather is a pioneer in using social media to build strong relationships AND a killer brand. She is authentic, generous with information and very responsive. She is a shining example of how to use social media to build your business successfully AND authentically. Everyone should follow her!

Commenter’s Name: Steve Wolf, Stunt Ranch
Comment: Heather achieves what remains elusive to most users of social media: She builds genuine relationships with her community. The Heather you contrue through her media is exactly the Heather that you experience in person. She is genuine, funny, warm and enthusiastic, while struggling along just like the rest of us. She shares the full range of her self and her humanity with her friends and with her “social” friends. She is tremendously giving, and understands that we are all in this world together: that succeeding while others fail is a hollow success. She strives to share her enthusiasm and her hard-won knowledge with others, and to promote the brave behaviors that lead to success in her friends and fans. She understands that you make a living by what you get, but that you make a life by what you give. She’s a self starter, a generous business owner, a terrific mom, and deserves recognition for her work across so many areas. She could also use a little sleep. Actually, a lot.

Commenter’s Name: Christie Schultz
Comment: Heather is amongst the most inspiring, inspired, talented, caring, and charismatic women entrepreneurs whom I have ever had the pleasure to meet and come to know. As the founder of an international organization comprised of entrepreneurial moms, that is truly saying a lot.Heather’s brilliant utilization of social media has literally separated her from the pack of other merchandisers, and has opened up an entirely new avenue for her to carve out her expertise as a now veteran entrepreneur and mom. When she doesn’t have an answer, she makes it her mission to find one. When she doesn’t know how to do it, she figures it out. She slogged it out in the trenches back when no one had any expertise in social media, blazed trails, stayed true to herself, and always followed her gut. What Heather did innately, countless books have now been written and are receiving accolades on the bestseller list for touting their “keep-it-real” social media rules of engagement. Heather is one to watch!

Commenter’s Name: Michael Priceless
Comment: Heather is the most incredible modern day example of social media. She approaches social media in the most honest way I’ve ever seen. Heather interacts with fans, friends, and followers not because it’s “a part of her business strategy,” but because she actually cares. Heather’s sincerity to teach and show people how to achieve success is truly inspiring.

As a social media master, Heather shows that social media is more than just about business. It’s about a lifestyle. A lifestyle of connection.
Good luck Heather in obtaining this award! You DESERVE IT!