Known for her ability to bring affordable haute couture to even the tiniest of fashionistas, Heather Schuck has been a proven innovator in the childrens industry for the past decade.
The Glamajama signature style of black and fuchsia pops of color, eye-catching patterns, and bold textures creates a charismatic blend of edge and playfulness which exudes Heather’s trademark personality.
When I started, my mission was to create fashions for children that showcased their larger than life personalities.
Fast forward ten years and I still believe fashion is a tremendous opportunity for children to express themselves.
Our children’s personalities are certainly not ‘off the rack’ replicas of each other, why should their clothes be?”
This passionate commitment to creating high fashion for kids has earned Glamajama countless press mentions including appearances on Oprah, Entertainment Tonight, Extreme Makeover: Home Edition, Fox & Friends, USA Today, and the Today Show among others.
With the generous response from the press and support of celebrity fans, Glamajama quickly catapulted from hometown sensation to an international childrens lifestyle brand stocked at prestigious retailers such as Nordstroms, Barneys, Target, JCPenney, Sears, and over 500 specialty boutiques throughout the states and overseas.
Today, Heather Schuck still serves as the CEO and Creative Director. She also devotes much of her time to engaging with and cultivating the 50,000+ strong Glamajama online community. Always an early adopter and believer in the power of community, Heather immersed herself in online outreach such as blogging, social media, and video broadcasts beginning as early as 2003. She adds,
I am extremely grateful for the opportunity social media has given me to stay connected with our fans and supporters. The community we’ve created together has been such a blessing!
I love having the ability to receive instant feedback from our customers as I move along the design process.
This strong connection helps Glamajama stay true to its fan base and allows the brand to grow alongside its customers creating lifelong relationships that are equally rewarding.”
While Heather feels blessed with her role as a mom entrepreneur and kids fashion designer, her greatest role is being a proud mother.
As a full time, stay at home mom to her 10 year old son, 9 year old daughter, and 7 year old son she embodies the concept of a next generation mom who utilizes technology to work smarter, not harder. She resides with her family in her hometown of Austin, TX.